Securing the very best tenants
Our tenants rate their satisfaction as 4.5/5 on Google and in 2018 we carried out over 100,000 property viewings to help tenants find their ideal home to rent. Attracting your target tenant and establishing your brand in the local area is key to driving occupancy in a Build to Rent project. We reach tenants via a dedicated microsite which they are always directed to, but we will also promote your investment via our local branch network and marketing. If appropriate, we may recommend on-site lettings experts on a temporary or permanent basis. This way, tenants can contact us online, via the phone or, face to face in our local office. We even have our own tenant membership scheme called ‘The Residency’ which offers great deals to tenants while helping to drive engagement.
We create a dedicated microsite for your development so that your brand image is immediately available to potential tenants at a click. This is a potent and effective means of communicating the unique aspects of your scheme. Tenants from a multiplicity of origins, including property portals and our nationwide branch network, are directed to your site, ensuring maximum exposure of your development. Social media and online marketing are also targeted, so that the widest available audience is within reach. Hence, we offer you a wide range of cost-effective tenant sourcing tools. Consequently, we can attract superior tenants whom landlords conducting private searches, or other agencies not enjoying our breadth of marketing and technical expertise, might not have the means to identify.
Lettings & Stabilisation
Our experienced Lettings Team leads the strategy for apartment lease-up and stabilisation. We generally agree the likely stabilisation period with you as part of the initial appraisal process. Depending on the size of the development, we may have onsite lettings negotiators either on a temporary or permanent basis.
Our branch network closest to your development works closely with our dedicated Build to Rent team to ensure your units are extensively and well marketed locally, and offered to tenants looking in the area. Your team will visit your development, get to know it well, and ensure they can communicate its unique character and features to the ideal tenants.
With so many communication channels at hand, most tenants prefer to control when they communicate and how. We have a simple and intuitive onboarding system in place, which not only allows tenants to enter their own information, but also lets them know exactly where they are in the process and whether further information is required, ensuring a swift and seamless journey.
We provide detailed evaluation and reports on lifecycle to enable you to plan for the future.